Previous month:
June 2016
Next month:
September 2016

August 2016

Exterior Updates Can Boost Sales

Update Paint

Paint colors can make or break a house sale. If your property is on the market, or you're thinking of selling, consider adding a new coat of paint to help add value to your property. Depending on the size of your home, painting the exterior of a home can go for one thousand dollars and up, but the average return on the investment is about ninety percent. If your budget is tight and can't accommodate new paint, consider renting or buying a pressure washer and washing down the sides of your home. Pressure washing is not only more affordable, but it can also bring new life to a tired exterior paint job.

Replace Front Door

The front door of a home says a lot about a property and even about the seller. A high quality front door will not only stand out in pictures but also appeal to any buyers who might drive by the property. If your front door could use a facelift, consider investing in a wood or fiberglass door. Both types have a high-end look and feel and can help to boost the resale value; but if your budget doesn't have the room for a brand new door, replacing the door hardware and adding a new coat of paint can help invigorate a tired door and still catch the attention of potential buyers.

Install New Windows

Windows can tell a buyer a lot about a property. If your home's windows are older (single-pane), leaking or seals are broken (there is noticeable moisture between the panes), broken or otherwise not in the best condition, and it's in your budget, consider installing new windows before you put your home on the market. Many windows are now created to be energy efficient, saving homeowners money every year through energy savings, and the average return on investment is ninety percent. Not only do buyers like the idea of having new windows in a home, but replacing any windows will no doubt boost the resale value of a property.

Update Siding

Not every home or property suffers from old or bad siding, but siding is another item that immediately pops out to buyers. Many older homes have vertical siding, and while there is nothing wrong with vertical siding, some buyers will be turned off by it. A great way of increasing a home's resale value is to consider replacing siding - the national average for return on investment for updating to fiber-cement siding is almost eighty-five percent. If your budget can't take new siding for the entire home, but you want to change your vertical siding, consider adding new siding to the front of the home. While it's not a total redo, the majority of buyers will be attracted to the new siding, and it will add to the overall resale value of the home

Exterior Updates to Boost Resale Value

Exterior Updates to Boost Resale Value

One of the best tools in a seller's arsenal is curb appeal. The outside of a home or property is one of the first things a buyer sees, and while many times it's not on the outside that counts, when it comes to real estate, the outside of a home plays a huge part in whether a buyer is going to want to take a look inside.

If a property can catch a buyer's eye from the get go, the probability that the buyer will want to look inside exponentially grows. If you've put your property on the market and are not attracting the number of potential buyers you'd like, or you're considering putting your property on the market and would like to give it a step above the other options on the market, consider these exterior home updates to help attract more buyers and help the resale value of your home or property.


Unless your home or property is in an urban environment, say the middle of the city, it's highly likely you have some kind of yard or landscape. While not all homeowners enjoy working in the yard, a front yard or outdoor area makes a huge first impression on house hunters. Not to mention that 92 percent of home buyers now begin their search online, looking at pictures of homes, so showcasing the front of your home by landscaping or adding natural elements will undoubtedly help attract buyers and overall add to the total value of the home.

Real Estate UpdateAugust 2016

Hello, ladies and  gentlemen.  This is  Gloria Benaroch with  the  August  edition  of  Keeping  Current  Matters.  what I’m going to do is, first, cover the news, and then cover updates.
First off, the market is really doing very well  so far in  the  first six  months of  the  year.  As a matter  of fact, gave us this information: 
Number one, nationwide total home sales are up 5% compared with the first half of 2015, Overall,  we  had  the  best  spring  in  a  decade, and the summer’s looking pretty good also.  Insert Monmouth county slide

Monmouth County total single family sales year to date are up 19.7%  
Days on market have increased slight from last year from 63 to 78
Monmouth County total Condo Sales year to date are up  13.5% 
Days on market for condo sales are up slightly from 59 day to 69

Robust appreciation has restored home equity for many home owners, encouraging them to consider selling and buying  again,  which  is  exactly  what  we’re  looking  for.  And,  ladies  and  gentlemen,  I  wanted  to    give  you  a graph, on the existing home sales and pending home sales, so we can compare how far we’ve come over the last couple of years.

The grey that you see right here is 2014. That’s number of sales. Overlaid over that are 2015 and we can see it’s outside of last November, every single month beat 2014. And then we have 2016, the dark blue at  the  top. And every  month so far, we’re beaten 2015. So, we’re really doing  very,  well,      and  we’re blowing some numbers away, which makes the end of this year look very, promising.

Pending home sales is the same situation. Last month, we fell a little bit behind 2015, the first time we didn’t beat the same month year before in two years.].

This month, we’re just about the same as we were in 2015. Now, I don’t think that the pending sales aren’t doing as well because there’s not enough buyers out there.

I believe that we still have an inventory shortage that we have to work on. The good news is, with prices going up, some of that inventory is coming to market. And even Lawrence Yun chief economist let us know that the modest bump in June sales of first time buyers can be attributed to mortgage rates being at  all time lows and perhaps a hopeful indication  that more affordable lower priced homes are beginning to make their way onto the market. Now, let’s take a look at two maps, the seller traffic map in May and the seller traffic map in June. What we can see, ladies and gentlemen, is the dark blue states are showing very strong seller traffic, meaning people are starting to list their homes. 

So, in May, we had thirteen states that were either strong or very strong, the light blue. And this past month, in June, we’ve had twenty states that are strong or very strong. The nationwide housing supply year over year for the last twelve months, every single month over the last twelve months, has been below where we were the year before. So, though we made up some ground in June, we’re still almost 6% below where we were last year that month. So, what do we know? There are more and more people selling, purchasing homes. There are more and more people putting homes into contract. But, we don’t have as many homes for sale as we did last year nationwide. And that can create a challenge.

Another way of looking at it is, went ahead and said, “Alright. Fine. Let’s take a look at this summer versus last summer.”  Demand for housing  this summer  is  up  13%,  according     to,  while  supply  of  homes for sale is down 5%. So, we’re still not out of the woods yet, ladies and gentlemen, by any stretch of the imagination.  We  know  there’s  still  a  lot  of  excitement  about  people  purchasing  homes,  even  though  the  economy is not doing as well. We just got some numbers last week showing that it’s dismal the growth of the economy. Remember, as we told you over the last couple of months, all the economists, all the experts are calling for housing market to remain strong even when the economy is not. As a matter of fact, Peter Maul (ph), the  Ten  X  chief  economist,  more  jobs  are  being  added  while  unemployment  continues  to  drop,  and  low  mortgage  rates  are  enticing  homebuyers.  So,  solid  demand  should  continue  to  fuel  the  housing  market. 

And in the latest homebuyer pulse survey, and this is people that they were talking to that were not currently homeowners  but  are  considering  purchasing  a  home  in  the  next  five years.  This is  what the survey  showed.  Seventy‐seven percent cited mortgage rates as the most important factor when purchasing a home. Ladies and gentlemen, as we’ll talk about in a few seconds, mortgage rates leveled out and actually starting to pick up a little bit. That could cause another wave of buyers coming to the market. Thirty‐five percent of millennials are putting less than 20% down payment. That’s good news, ladies and gentlemen. The more they get educated to the fact that they don’t need 20% down, the easier it’s going to be for us to help them. Sixty‐three percent will buy a home in the next two years with 21% currently looking. 

Sixty‐three percent of the people they surveyed are going to purchase a home in the next two years. And of that 63%,  21% is  currently looking. So, we  definitely know  demand is  going  to  remain  strong.  And  that  shouldn’t  surprise us, ladies and gentlemen. As Sterling White the cofounder of Holdfolio said, houses are tangible. You can physically see and feel the product. So, you know where your money is going. It’s going into that house. And that’s what makes people feel comfortable about investing in homes. And let’s just take a look at three recent surveys. One by  the Morning consult Survey. Percentage of those surveyed  who  think  each  of  the  following  is  an  excellent  investment.  Forty‐nine  percent  of  the  people  surveyed  think almost one out of two, that owning your own home is an excellent investment. And if you look at number three on the list, 16% think that owning other real estate is also an excellent investment. 

So, ladies and gentlemen, people purchasing their first house or people moving up into the home that they want or moving down into the home that they want, that’s showing that people believe in the American dream, not just from  the social benefits of owning  a home, but  also the financial benefits. And a Gallup  poll a  couple of  months ago showed that, if you compare it against each other, Americans choice for best long term investment is, in fact, real estate. They picked that over stocks and mutual funds, gold, savings accounts, and CDs and bonds. And the recent bank rate financial security index showed when they asked a question, “Which would be the best way to invest money you wouldn’t need for ten years,” 25% said real estate. Again, real estate was the number one  choice  as  a  great  investment.  So,  houses  are  selling.  People  are  saying  they’re  going  to  continue  to  buy.  Now, some  people  might be  saying, “But, wait  a  minute,  Gloria. We’ve read  recent headlines that  said the homeownership rate is actually declining.”

I want you to understand what the homeownership rate really means because it doesn’t mean the number of homeowners are declining. So, let me give you an example. Let’s assume that you had six friends that owned a home, and let’s assume that you had three friends that are currently renting. In that scenario, six out of the nine friends you had are homeowners. That means the homeownership rate amongst your friends is about 67%. Let’s assume that you had four more friends living with their parents. We’ve already established that you friends that are already out on their own, either a homeowner or renter, it’s at 67%. Now, let’s assume that your friends that are living with their parents start to jump into a household of their own, leave their parents’ house. Let’s assume two of them jumped over to be renters, and only one of your friends can afford to be a homeowner right now. 

So, now, you have seven friends that are homeowners, and you have five friends that are not. The number of friends you have that are homeowners went up by one. But, let’s take a look at what the homeownership rate of your friends are. It drops down to 58%. So, understand the homeownership rate doesn’t mean that there are less people that own a home, but because the number of households starting, more and more people move out of their parents’ home. Most of them start as renters. So, for over the next year or so, we’re going to see most people  jumping  out  of  their  parents’  home,  jumping  into  a  rental.  And  that’s  going  to  continue  to  lower  the  homeownership  rate.  Once  they’re  at  a  point  where  they  have  the  student  loan  paid  off,  they’re  getting married, they’re having kids, they’re going to jump from the renter pool over to the homeownership pool, and that’s  going  to  cause  that  number  to  go  back  up  again.  So,  I  don’t  want  you  thinking  that  because  the  homeownership rate is going down, the number of homeowners in this country are going down. That’s not the case. 

And the reason is important that you understand that is because we have to help these people. Let me tell you why in one simple graph. Let’s take a look at the average effect of rent in the United States since 2009 and how much it’s climbed. What we can see, ladies and gentlemen, is the fact that, if you have a friend that’s out there renting right now or if you have the son and daughter of a friend that’s out there renting, their rent is stifling them. We have to help as many of those people, especially those  that are coming right out of  their parents’  home, if they can, to get into a house of their own, if they can afford it and if it makes sense for them. But, if not, and they move into a rental, let’s get them out of that rental situation as soon as possible. Especially because, if we take a look at it, what we see is that, in the lower end departments, the year over year increase in rent in the top fifteen markets in this country has really climbed, meaning that if they’re moving out, especially those young couples of young people moving in an apartment of their own, they’re moving into the lower end apartments. 

That  rent  increase  is  dramatic  compared  to  the  overall  rent  increase.  It’s  important  that  we  help  them  understand  that  they  may  be  able  to  go  ahead  and  purchase  a  home. As a  matter  of fact, from, here is a map of the entire United States. And let’s take a look at which states it’s actually a lot cheaper to own than it is to rent. All those dark blue states are places where it’s a lot cheaper to own. The light blue states, it’s a little cheaper to own. But, if you take a look at across the whole board there, we can see that the vast majority of the country is some shade of blue.

Now, the states where it’s a lot cheaper to rent, Montana and Utah, the states where it’s a little cheaper to rent, Idaho and Colorado and Hawaii. There’s only five states here in the entire country where it’s cheaper to rent than it is to own. In the other forty‐five states, we have to make sure that we let them know, that it’s either a lot cheaper to own, cheaper to own, or you’re going to break even, which are the grey states. I’m not sure they understand that, ladies and gentlemen. Now, this map is set up with… In the resource center, you can actually go back to the actual page that gave us this information. But, it’s set up with a 20% down payment. So, it’s going to be different if they put less than 20% down. And the reason I’m bringing that up, ladies and gentlemen, we have to realize we have to help some of these people. Part of the reason they’re not purchasing a home is many of them still believe that you need 20% down. 

his is directly from Freddy Mac. The three steps to 3% down. Talk to your agent and lender. Find out what is required for 3% down mortgage and take the steps necessary to qualify. Number two, plan to live in a home. One of the biggest requirements is the fact that you must live  in the home you’re buying in order to qualify.  Three percent down mortgages are not for investors. And number three, gather the down payment. Find out if savings you already have will be enough to get you into the dream home. If not, find out what other sources you may be able to use to make your dream a reality. We’re going to continue to delve into that. Alright? Exactly what the cost is and exactly where the help is as we move forward over the next couple of months because we think it’s important as we go through the end of the year that more and more millennials that are moving out of their parents’ home actually do move into a home of their own, actually pay their mortgage off instead of paying their landlord’s mortgage off. So, that’s important to us, and, again, we’re going to spend some time on that over the next couple of months. [00:13:58]

But, ladies and gentlemen, if you just think about putting a down payment on a house versus renting, renting you need first month’s rent, last month’s rent, a security deposit, in many cases, a commission to the broker. When you add that money up, that’s not that far off from a 3% down payment on an average priced home in this  country.  That’s what  we have  to  make sure  that they’re thinking  about.  Now,  not  everyone  should  be  a  homeowner right now. I get that. But, those that should, we should help. Because, ladies and gentlemen, we’re hearing  a  lot  in  the  election  year  about  the  divide  between  those  that  have  and  those  that  don’t  have.  Understand  what  US  Representative  from  Massachusetts,  Mike  Capuano  said  is  true.  The  way  into  the middle  class  for  many  people,  included  me,  he  said,  is  homeownership.  That’s  crucially  important  that  we  understand that. The faster we get people into their first home, the quicker they can start building wealth for their family. [00:15:05]

The quicker they can start building equity in that home, equity that later on could be used maybe to help their kids with their college tuition, equity that can maybe later on be the source of a down payment or seed money for a company they’re thinking about starting. There are direct ties by study after study that are showing that homeownership is exactly that. Not only the way into the middle class for many people, for many people, it’s the only way into the middle class. Let’s make sure we find those people and help them. As) at a time when quickly rising rents, mortgage rates at all‐time lows, and increasing housing wealth, a lot of young adults  in  their  prime  buying  years  are  struggling  to  enter  the  market and  are ultimately  missing  out  on the  stability and wealth accumulation that owning home can provide. [00:15:58]

Let’s make sure we’re on top of that. Let’s make sure that we’re doing what we need to do to help as many people as possible at least understand their options. Again, maybe not everyone’s ready to buy a home. Maybe they’re not financially ready. Maybe they still want to be very mobile as far as their job is concerned. But, those that are ready to  settle down, let them  settle  down  to a home  of  their  own  instead  of  again  a  home  where  they’re paying the landlord’s mortgage every single month. That’s what we do here at KCM. It’s important. Let’s go to the updates. Sales, average days in the market, you can take that and take a look at it as far as where your state is at compared to the rest of the country. We can still see that the vast majority of the country, houses are on the market for less than ninety days. Existing home sales, going all the way back to January 2012, again, these are updates. Some people like to go back and take a look at the historic significance of whatever the sales are right now. And we’re giving you that all the way to 2012. 

If you want to crunch that a little bit, we’re saying, “Alright. Let’s take a look at it for the last two years.” Existing home sales this month, in every single region, they’re up except for the West and the biggest challenge in the West, ladies and gentlemen, is a lack of inventory, not a lack of buyers. Believe me on that. Existing home sales in the 1,000 as compared to last year. And, again, every single month, we beat last year. Last year was a good year.  This year  was  a  better year. And, ladies  and  gentlemen, it’s  my  belief,  a  very  strong  belief  that  2017  is  really going to do much better than even 2016.  New home sales, we started out at an  even match. But look what’s happened since March. Month over month, we’ve done much better than we did last year. People are starting to build right now, and they’re starting to build the houses people need. [00:18:06]

New home sales on an annualized basis in the thousands. Again, we’re seeing it go in the right direction. New home sales by percentage of sales by price range. So, we have to get more of the 150 to 199 home built right now. Alright?  But, we  can  take a look at  exactly  what  the home  builders  are  building  from  a  price  range  standpoint. New home sales, they’re selling fast, ladies and gentlemen. They may be a month from completion to sold. That’s pretty cool. Total home sales, if we add the two of them together, again, month over month we beat last year and, I think, 2017 is going to be even be stronger for us. I’ve already showed you this earlier on, pending home sales.

We dipped a little bit last month compared to last year. But, we’re back even with last year, and I think that number, that dark blue is going to increase as we move forward where last year it decreased pretty dramatically. Pending home sales since 2012, since 2014, again, some of the agents love to have this historic data available to them in case somebody asks a question. Pending home sales last month, year over year, by region. Again, every single region did better than the year before except for the West. And, again, what’s the biggest challenge in the West? Lack of inventory. Part of the reason for lack of inventory, ladies and gentlemen, very simply is there’s a lot less distressed properties for sale. That’s all good news. Except for the fact we have less houses for sale. At this time last year, 10% of all the properties sold were distressed properties, short sales and foreclosures. This year, that number has dropped to 6%, and we can see how far it’s dropped since all the way back in January 2012. 

Let’s jump over to prices for a second. Home prices, again, because there’s a lack of inventory across the board, prices are showing very, very strong. Remember I told you about the West? The West was showing that home sales were down. But, if we take a look at prices, what we can go ahead and see is that prices are in a situation in the West, they’ve rising the most. Why? There’s a lack of inventory. Percent change in sales from last year by price range, the only reason the, on the 100,000 houses have fallen pretty dramatically is because foreclosures and short sales are dried up. Every other price point ends in some cases, as you move up the price points, the numbers are ever greater. (inaudible at00:20:56) price range, going all the way back to June 2012 year over year comparisons,  we’re  not  going  back  to  another  bubble.  We’re  not  getting  into  that  situation.  But,  they  are  remaining strong, ladies and gentlemen. 

As a matter of fact, if we draw a line across the 5%, we can see that every single month since last September, prices are 5% or greater above where they were the year before. What’s the forecast moving forward? Here’s it by state,  as  per Core  Logic.  And again,  every  single state is  showing  a  positive.  Alright?  And  in  many  cases,  they’re showing very strong positives, more than a 5% appreciation. That causes us challenges, which we discuss every single month. The appraised home value opinions compared to homeowner estimates. We’re still off on that by almost 2% on a $250,000 house, that means the appraisal will come in $5,000 short. 

We have to know how to deal with that. Let’s take a look at housing inventory. As I mentioned, seller traffic in June really has shown much better than it has I previous months. Across the south of the United States, we’re starting to see strong and very strong markets. We hope that those blue colors spread across the country. But, that’s  up  to  us,  ladies  and  gentlemen,  to  make  sure  that  that  happens.  Month’s  inventory  homes  for  sales,  historically, going all the way back to January 2011. Months for sale, over the last two years. And, again, once that number drops below that 5% number, that’s what those tannish bars look at. Months inventory of homes over the last twelve months. So, you see exactly what the situation is. Is it getting a little bit better? Yes, a little bit better. 

We’re not under the 4.5%, or 4.5 months, I should say, four and a half months. But, what we can see is we’re nowhere  near the six month’s inventory that  we need.  That’s  why,  I  think,  2017  is  going  to  be  much  better,  ladies and gentlemen. I think that, as prices continue to rise, more and more people are going to be in a position to sell their homes. More and more people are going ahead and put their houses on the market. Because the only thing that’s stopping us from having an unbelievable year this year, and I think that will happen in 2017, is a lack of inventory. And I think that inventory is about to come to market. We look at year over year inventory levels going all the way back. Where’s the housing supply? I show you this already earlier, but we also keep it in the updates. Where is housing supply in the last twelve months? Every single month, we had less houses for sale than we did the same month a year before. New home inventory? Well, that’s a little bit better. But, we see we’re even falling off of last year this past month in June, last year’s numbers.

That’s because new homes are selling, and that’s really, really good. But, we have to make sure that supply is replaced. New inventory of the last twelve months. Now, this is pretty interesting, ladies and gentlemen. We were getting close to September of last year, even the early couple months of this year, we’re getting close to that six month’s inventory, a number that’s so crucial. But, we’re falling again. Again, new homes are selling, and they’re selling faster than they’re putting them up. If you have builders in your marketplace, make sure they see these slides. Make sure they realize the market’s there for them in a very strong way. Jumping over to buyer demand, buyer demand has been strong. Pretty much outside of a few couple of states, Delaware, Connecticut, where  it’s  weak  and  every  other  part  of  the  country  it’s  either moderate,  strong, or  very strong. And the  medium blue and dark blue numbers dominate the country. Strong and very strong buyer traffic.

Foot traffic has fallen off. What has foot traffic fallen off? Remember that’s an indicator of how many people are actually going into houses and taking a look at them. Well, if there’s less houses for sale, there are less people going into those houses. That’s the challenge right now, not demand, but houses for sale that they can actually go look at. We break that down over the last twelve months, and we look at it compared to last year. Again, this does not mean that there’s less demand out there. What this means is there are less houses out there to satisfy that demand. Interest rates, well, they drop like a rock right after Brexit. But, take a look over the last three weeks. They’ve actually turned a corner and are starting to jump a little bit. Where are they going to be going forward? Anyone’s guess is as good as my guess. But, what we promise you we’ll give you every single month is not what our guess is, but what the mortgage rate projections are for the four organizations that are supposed to  know.  Fanny  Mae,  Freddy  Mac,  the  Mortgage  Bank  Association,  and  the  National  Association  of  Realtors.  

And what we can see, looking forward, based on what their numbers are, that this time next year, rates could be almost a half a point higher than where they are now. And if we look at Freddy Mac’s numbers, we can see that, by the end of 2017, those numbers can be dramatically higher than where they are now. No one knows for sure, including these four entities. They’ve been wrong over the last couple of years. People are shocked at how low interest rates have stayed. But, I want you to understand that where we’re at with that is eventually rates are going  to  go  up.  There’s  no  question  about  that.  And  we’re  going to  keep you abreast of  when that  might  happen. As far as mortgage availability is concerned, ladies and gentlemen, it’s getting actually a little bit tighter. Remember, as that drops down, that means mortgage credit availability is tighter. I don’t really understand why that’s taking place right now.

ow, part of the reason we’re part of the equation on that… And if you take a look at that, it’s nowhere near where it was back in June 2004, 2005. We give this to you in case somebody starts saying, “Well, it’s too easy to get a mortgage.” But, if we go back and we look at the mortgage credit availability, it’s falling. I think that part ofthe reason for that is part of that measurement is what it takes to close a loan right now. If we look, as far as days are concerned, we’re still in good shape. We’ve fallen off of the problem that we have with tread at the end of last year, the beginning of this year. And we’re getting back to normal numbers. But, if we look at FICO score, ladies and gentlemen, the FICO  score has dramatically increased over the last couple of months. Now,  part of the reason for this is there are too many people that don’t understand that they can get a mortgage with a lesser FICO score. So, those people are not applying for mortgages, and the only people that are applying for mortgages are people with a higher credit score. That’s part of the reason that number is going up. It’s part of the reason the mortgage availability, credit availability is going down because it looks like it’s taking more to go ahead and close a loan. 

In reality, ladies and gentlemen, part of this is based on the fact that there are people qualified for a lesser FICO score or lesser (inaudible at00:28:20)  or a lesser down payment. They just  don’t know it. So, they’re keeping  themselves out of the market. As we talked about last month, they’re self‐sidelining. FICO score distribution, a lot of people know that 53.9% of the loans that closed, as per Ellie Mae (ph), had FICO scores between 600 and 750. They don’t need a 780 FICO score. But, more and more people are believing that that’s the case. Let’s make sure that they understand that there are loans available out there for them. Let’s not, again… I’ve said this for the third time. Let’s not let them go ahead and pay their landlord’s mortgage. Let’s get them started on paying their own mortgage and building their own wealth. 

Average FICO score, by loan… And we can see an FHA loan and a lot of first time homebuyers will use that loan. It’s 686, not 786. The average backend debt is not that thirty‐six that so many people think it is. Alright? Let them  understand  that.  Help  them  with  that.  If  you  need  help  with  that,  get  together  with  the  mortgage  professional that you’re dealing with and put a presentation together to help people understand. We know that there are more and more people coming and forming a household of their own. Let’s help whatever number of those people that are ready, willing, and able to buy, just don’t know it, well, they’re ready and willing, they don’t know they’re able, let’s make sure that they understand they’re able. 

Now, the election is going to have a big part in this. But, the Wall Street  Journal  just  within  the  last  couple  of  weeks,  showed  what  is  going  to  be  the  breakdown  of  household  formations. And that’s not going to be people buying houses. It’s people leaving their parents’ home and getting a home of their own, whether they’re renting or whether they’re purchasing. 

But, we know a certain percentage of those people will be purchasing. Take a look at this, ladies and gentlemen, because it’s pretty dramatic. From now until 2020, 39% of all the household formations will be Hispanic. And 23% will be white. Moving forward, from 2020 to 2030, that number dramatically changes with forty‐six being Hispanic and 12% being white. To (inaudible at00:33:32) there are Hispanics and other minorities. Ladies and gentlemen,  let’s  make  sure  we’re  prepared  for  that,  especially  in  those  big  numbers.  Forty‐six  percent  of  household  formations,  almost  one  out  of  two  is  going  to  be  a  Hispanic  family.  And  this,  I  downloaded  from Univision. Hispanics in the US that don’t know English well or not at all, by numbers.

That rent  slide  we  did,  and  we want  to keep  it color coordinated  because  we  want  you  to  put  one  of  these  slides, one of these JPEGs on social media each week, just one a week. We’re not asking you to do more than that.  But,  we  want  to  keep  it  color  coordinated  for  each  month, the same  look.  Here’s the average effect  of  renting in the United States. Let people see that. Get that all over the social media. The cost of renting versus owning a home, where it’s cheaper, a lot cheaper to own a home, where it’s somewhat cheaper to own a home because,  ladies  and  gentlemen,  there’s  only  five  states  that  it’s  not  cheaper.  That  same  slide  I  showed  you  before, this summer versus last summer, demand for housing is up, supply of homes is down. Let’s get all of these colored slides into your social media because I think it’s crucially important. 

Ladies and gentlemen, we’re hearing a lot this election year about the fact that we have to somehow even up this income situation, this wealth situation. Both sides are making the argument. Ladies and gentlemen, we have some sort of control over that. The more people we help get into a home of their own, the more people we help start building family wealth. And, as I said before, that wealth could be used in a lot of different ways. Maybe thirty years from now, it’s their retirement account. Maybe then years from now, they’re helping their kid with their college tuition instead of student loans. Maybe five years from now you come up with this brilliant idea, and  they  just  need  this  little  seed  capital  to  start  a  company  of  their  own  out  of  their  garage,  as  so  many  companies in this country started, including us. 

That seed capital is available there, as long as they own a home and are building equity. I’ve often said, ladies and gentlemen, we don’t list and sell houses for a living. We change people’s lives as our living. The way we do that is list and sell houses. But, what we do is we change families’ lives.

Rumson, NJ 07760

Sun Aug 14 2016

This week the median list price for Rumson, NJ 07760 is $1,699,500 with the market action index hovering around 27. This is about the same as last month's market action index of 27. Inventory has decreased to 128. Stay informed with the Rumson market!

Market Action Index
The Market Action Index answers the question "How's the Market?" by measuring the current rate of sale versus the amount of the inventory. Index above 30 implies Seller's Market conditions. Below 30, conditions favor the buyer.

Last Month

Slight Buyer's Advantage

The market has shown some evidence of slowing recently. Both prices and inventory levels are relatively unchanged in recent weeks. Watch the Market Action Index for changes as it can be a leading indicator for price changes.

What does Brexit Mean for Me?

What Does Brexit Mean for Me? August 2016
When Britons voted to leave the European Union on July 23, 2016, in a referendum commonly known as Brexit, the impact on the British economy — and on Europe’s too — was immediate. Here across the pond, though, it’s not been totally clear how Brexit would affect the U.S. economy, and in particular interest rates tied to mortgages.

A month later, we have a better understanding of how Brexit affects you and your business personally. Here are some of the benefits Brexit is bringing us [and a drawback too].
  1. Mortgages will get cheaper. As the impact of Brexit hits our shores, one of the effects is to drive down stock prices, making the safety of bonds look far more attractive. And when bond rates drop because the market is being flooded, interest rates drop as well. Experts indicate that this flood of money into the bond market should delay the Fed’s raising of interest rates, which had been anticipated to happen at least once this year.
  2. Homes will get more expensive. This is great news for sellers — and for your commission as well. Low interest rates mean more people can get qualified for a loan, flooding the market with wannabe homebuyers and driving prices higher.
  3. Buyers can shop for bigger houses. This seems to contradict No. 2, but right now, lower interest rates also mean that your clients can borrow more money, and it could get them into a home that was previously out of their reach. It’s true that rising home prices will impact this ability, but they haven’t taken off yet, so counseling your clients to buy now is a smart move.
  4. Brexit could spark a recession. And that’s good for no one, if the economy destabilizes and incomes freeze or even drop. But having survived one recent market downturn, the country is in a better position to stave off another.
There’s no guarantee, of course, when the market will right itself and the immediate impact of Brexit abates. And there’s no knowing whether a more stable European economy will allow interest rates Stateside to begin to climb again. That’s why homeshoppers need to make their move now and get into a new home while rates are low, home prices have not yet begun to climb and their dollars go further.
 Branch Manager
Direct: 732-446-2900
Cell: 732-547-4882
Fax: 732-333-6353
NMLS: 199005
225 Gordons Corner Road, Ste 1D
Manalapan, NJ 07726